Nielsen announced that it is launching a new rating service that will capture the social conversation around television shows started on Twitter. The new Nielsen Twitter TV Ratings will also take into account the broader universe of people exposed to those tweets. According to Nielsen, an analysis revealed that the average Twitter audience for a show is 50 times greater than the number of people tweeting. Here is an example of Twitter's influence in live television: The recent finale of Breaking Bad generated a record 1.24 million tweets. The conversation peaked at 22,373 tweets per minute with people using the hashtag #GoodbyeBreakingBad at 500,000.
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Nielsen announced that it is...
