The Today show must be very...

The Today show must be very thankful to Paula Deen for helping them beat Good Morning America (GMA) for daily viewership since November

photo: screen grab from Today show

The Today show must be very thankful to Paula Deen for helping them beat Good Morning America (GMA) for daily viewership since November 2012. The tearful Deen brought 4.789 million viewers glued to Today show. That's 168,000 more viewers than GMA. Though it may have brought some victory for Today, the fallout for Deen continued as Target and Novo Nordisk are the latest to drop her.