A new study revealed that social-network conversations about a television show can increase viewership. About 49% of women surveyed (and 43% of men) said they began watching a show because their Facebook friends were taking about it on the social network. Twitter conversations prompted more men (16%) to start tuning in than women .
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-social-network-chatter-can-drive-tv-viewing-study-finds-20121228,0,7008776.story
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-social-network-chatter-can-drive-tv-viewing-study-finds-20121228,0,7008776.story
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-social-network-chatter-can-drive-tv-viewing-study-finds-20121228,0,7008776.story
